Let Us Help You Take Your Business to the Next Level

A Consultant & Coach to help you: Eliminate tunnel vision, Chart the right path, & Outshine your competition.

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Gain New Perspective

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Not Finding Time to Work on the Future?

  • Is it hard for you to break free from being reactive?
  • Is it getting more difficult to compete?
  • Have you struggled with launching direct-to-consumer?
  • Do you need confidence to fully invest for the future properly?
  • Does aligning your leadership team seem impossible?
  • Do you feel lost in how quickly the market is changing?

"Yates' insights were outstanding and spot on. His research was in-depth, and the results were hard-hitting."

Mark Tate

Focus 2 Visions Scale Business


Execute on the right things in the right order to lead the pack.

Team Work 2 Visions Scale Business


Set out on an adventure together toward a compelling future.

Simple to Start 2 Visions Scale Business


Use a step-by-step plan to significantly lift revenue or profit.

We Work for Sr. Leaders Of both B2B & B2C Companies

  • Growing Startups
  • Small Companies (2 to 99 employees)
  • Medium-sized Companies (100-999 employees)


  • Manufacturing
  • CPG
  • Wholesale
  • Medical Products
  • Nutrition
  • Apparel & Fashion
  • Baby & Nursery
  • Home Goods
  • Fintech
  • Automotive
  • Healthcare
  • Technology
  • Software
  • Food & Bev
  • Retail

and more…

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10 Reasons Why Your Competitors Are Winning


Eye-opening guidance to help you better compete and increase sales.

What Makes Mission & Fields So Different?

When you look for help, it may be hard to tell the difference between a business consultant, management consultant, strategy firm, leadership coach, business coach, etc. Mission & Fields helps by offering both consulting and coaching across management, strategy, leadership, and culture!

Our 2 Visions framework is groundbreaking because it erases tunnel vision within your leadership team, helping you to heal the systems in your business that can put revenue and profit on an upward trajectory. We built 2 Visions to fit the needs of the 1,000+ companies we’ve helped over the last 17 years and know it could help you too!

We know what it’s like to be worried about which investments to make. Should I focus my investment of time and/or money in one area? Or if I spread it around, will I spread it too thin?

It’s impossible to feel good answering these questions when you and your leadership team are battling tunnel vision. Tunnel visions sets in when you take care of your day-to-day without breaking out into bigger-perspective research, thinking, and collaborating.

More often than not, this leads to you feeling hesitant to invest enough into your business for it to truly thrive because you have no confidence it will get returned.

Everyone suffers from tunnel vision. It constantly chases business leaders in a changing world, but there’s a way to combat it.

It’s starts with opening the eyes of your senior team, together, to see the most you can see.

The good news is that opening up the eyes of your senior team is the #1 way to cost effectively change the core structures of your business that will help you beat your competitors and thrive in any market. 

Step 1 You will learn how to open the collective eyes of your leadership team by gaining more access to your competitive reality through competitor and market research, data, opinions of your team members, etc.

Step 2 Your whole executive team will work rigorously with us to align on the future that you want to pursue.

Step 3 Our team equips you with the path to move forward and supports you in adapting the sequencing, timing, and investment required to succeed.

Step 4 We help you back up your team’s alignment with strategic investment and whole-organization planning.

Step 5 We stick around when most consultants disappear. You receive our guidance & support as your team continuously manages, performance-tunes, and learns–step by step, closer and closer toward your goals.

"Mission & Fields is a godsend. Not only did they build an incredible plan forward for us, they've helped us execute on it, guiding us during a tumultuous time. The results have been 2x revenue at just the beginning of a journey towards much much more."

Helenita Frounfelkner

CMO of Nook Sleep

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"Yates is a big picture thinker with the insight and creativity to help executives see what's possible, and he delivers results."



Business Leader Executive COO Jamie Headshot